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PPC campaigns
PPC (Pay Per Click) campaigns are the foundation of performance campaigns. Thanks to pay-per-click, it is possible to control the return on invested costs. The most effective campaigns are keyword search campaigns on Google, Seznam, and partly Bing, and product comparators. Reach your potential customers when they are likely about to make a purchase.
We also set up PPC performance campaigns on social and content networks. Their primary goal is to bring relevant visitors and orders to your store, with good spending control. The PNO or ROAS (profitability) is the basic performance indicator.
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