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Branding strategy

If your budget allows that, it's a good idea to use brand-building campaigns in addition to performance campaigns. This is a very beneficial activity in the long run. 

A brand-building strategy starts with a good definition of where your brand is going, what defines it, what exactly the products or services look like, how it differs from your competitors, who your target audiences are, where they are located, and so on. We'll walk you through everything you need to know. 

We then design the creative of your brand ads and their placement to effectively reach your target audiences. 

Evaluating brand campaigns is more complex than PPC campaigns, as their primary goal is not an immediate purchase. We look at click-through rates, visitor engagement on your site, overall sales growth including offline purchases, and last but not least, an increase of Brand Awareness.

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